Operating a successful practice is dependent upon making the right
decisions, but it can be a challenge to make the best decisions without
adequate information. Solving this dilemma is the impetus behind our new
"Face Off" feature: getting you complete information about your choices
so you can make an informed decision. After all, you can't make the
best choice until you know what your choices are.
In this first article in the series, some of the top laser companies
provide information about your choices for a therapeutic laser. The
information is provided in a format that lets you make side-by-side
comparisons between products and the companies that provide them. Your
choices are presented in the order the company provided the information
to us, which may give you a sense of how motivated they are to share the
information with you.
Each company answers a series of questions that gives them the
opportunity to differentiate their laser and explain why it is superior
to their competitors. They also explain how their laser can benefit your
practice and patients, and provide information about pricing.
In addition to the written responses, each company was asked to
provide a video presentation of their laser, which several did. The
video presentations include information you need to choose your laser
These videos aren't accessible on the printed page, of course, but you can view them with the DC Practice Insights app
on your iPad, Android tablet, Kindle or laptop. More information about
this app-only feature, as well as instructions on how to download the
free app, appears at the end of this article.
Face Off will be featured in every issue of DC Practice Insights.
While you may not be considering each product for your practice right
now, you will want to save these issues (or access them in you app
library) for future reference. That way, when you need to make a
purchasing decision, you'll have access to the information you need to
make a smart choice.
This Month's Questions
Why is your laser better?
What is the most important aspect doctors need to know about your laser?
Multi Radiance Super Pulsed lasers are the best-selling lasers in
the world. Hundreds of clinicians a month and thousands of clinicians a
year choose Multi Radiance. The MR4 is unique in that it is the world's
most sophisticated technology, and also the safest and simplest to use.
Multi Radiance is committed to the skills transfer and practice
integration of your laser. We offer free monthly webinars, regional
seminars, live clinical support and a Medical Advisory Board. We can
tell you thousands of success stories. Would you like to hear one – or be one?
In a recent Scientific Monograph titled The Pillars Paper, Multi
Radiance technology was validated in vitro, in vivo, in controlled
laboratory studies and in clinical studies. The core of the MR4 Super
Pulsed laser utilizes the most proven, researched wavelengths. It
features a pulsing 640nm red LED, an 875nm broadband infrared LED and a
905mn gallium arsenide Super Pulsed laser. Beyond the core, the MR4 has
proprietary features that allow clinicians to achieve the best patient
The LaserStim with TARGET and DOSE technology allows clinicians to
quickly identify areas of treatment and automatically delivers the
correct dose. The LaserSweep technology allows the best tissue
absorption, as it delays the tissue's adaptation response.
Multi Radiance lasers are rated 1M. The classification of lasers
does not imply efficacy. It is meant to warn users of their potential
hazards. The higher the number, the more potential hazards. MR4 lasers
are in the safest category.
Multi Radiance offers superior value at any price point. Imagine
owning the world's best clinical laser and the world's best portable
laser for under $12,000. The price of the "Champion's Package," as shown
in the product picture, is $11,995. We offer a variety of financing
Hot lasers have side effects and very low-power lasers are often
ineffective. It is not uncommon to cause injuries with a hot class 4
laser. Apollo is the only cool class 4 laser. That means you get robust
power, fast results, with no worries about side effects or injury. With
very low-power lasers, those that have 1,000 mW or less, the treatment
times are so long that most doctors cannot spend the time to hold the
laser on the spot long enough to get great results. Apollo is the only
laser with the power of a state-of-the-art class 4 laser, but the safety
of a class 3. This makes the Apollo easy to use and effective, because
there is no worry about safety or efficacy.
The Apollo allows you to treat every problem that enters your
office. Acute problems, sports injuries and chronic conditions all
respond rapidly. There is even a special laser acupuncture probe for
pain, nervous-system complaints and the pain of addictions. How many
class 4 lasers are safe enough to treat the head and face? How many
lasers have a special attachment to treat trigger finger, ganglion
cysts, trigger and acupuncture points? Only the Apollo has the power and
versatility to treat everything that enters a doctor's office.
We have been classified by the FDA as a class 4 laser based on power and performance.
The Apollo is approximately one-half to one-third the price of
many of the popular class 4 lasers! Thus, with the Apollo, you get
power, performance, versatility and ease of use at a price you can
afford. And even though it s very strong, proven and reliable, you get a
two-year warranty on parts, providing peace of mind.
We offer seven laser units to choose from, ranging in price from
$3,495 (Apollo Hand Held unit with 2,000 mW laser) to $8,541 (Apollo
Desktop 2-Channel Desktop unit with 5,000 mW laser). We do not offer
The CUBE 4 is lightweight and can operate on battery power, yet is
durable and powerful enough to treat the deepest conditions. Our team
has examined current laser therapy literature and studies, along with
conducting depth-of-penetration studies, to develop the most effective
protocols. This makes it very easy to deliver K-Laser treatments from
day one – maximizing your return on investment.
K-Laser treatments have a track record that is unmatched. Patients
often notice improvement via pain reduction, reduced inflammation,
improved range of motion and mobility within three treatments; sometimes
after the first. This validates the value of the treatment and creates
The K-Laser is easy to use thanks to the intuitive software.
Treatments are easy to deliver and are comfortable and relaxing for the
Patients suffering conditions from head to toe, superficial to deep,
and acute to chronic, have been helped. Pain and loss of function due to
sinus headaches, neck pain due to trauma, frozen shoulder, low back
pain, arthritic knees, plantar fasciitis and many more conditions can be
helped with the K-Laser.
All K-Laser models are class 4 therapy lasers, meaning they are
higher in power, yet still extremely safe. Power is important in laser
therapy to deliver therapeutic dosages of infrared laser light to large
volumes of tissue and to deeper targets in a clinically expedient period
Prices range from $17,000 to $25,900, and a variety of accessories
are available. Doctors can purchase using a variety of financing
options, or use the newly introduced K-Laser On Demand program. This
program installs a CUBE-series laser at no charge, with no credit check,
no down payment, and the unit is always under warranty. Doctors
purchase treatment credits for the use of the machine, and the return on
investment is immediate.
Erchonia lasers are built in the United States, have undergone
rigorous studies before being made available for sale, and have more
510(k) FDA market clearances than all other low-level lasers combined.
The patented line-generated delivery system assures the proper energy is
being delivered for the greatest clinical result. The biggest advantage
to doing several Level 1 clinical trials is that we don't have to guess
at what protocols to use; they have been proven in a placebo-controlled
We were not only the first company in the world to receive FDA
market clearance, but we also have been committed to advancing the
science of lasers to assure our customers they are getting the most
researched and updated products on the market that have been validated
by research [10 FDA 510(k) market clearances], and not just anecdotal
The first thing that needs to be stated about laser classification
is that it is used to measure risk, not efficacy. Erchonia has class II
and class III lasers. We have tested many different wavelengths and
power during our 20 years in business ,and proven time and time again
that lower power is not only safer, but also administers a greater
clinical result. Those that state you need more power have done no
actual Level 1 studies to back this claim, and you can see by their very
clearance from the FDA that those devices are approved for topical
Erchonia has lasers that can fit every budget and terms that range from 90 days same as cash up to 60-month financing.
More About Face Off
Think of having a representative from each company lined up outside
your office. As they walk in, you give each three minutes to tell you
why their laser is the best and why you should be using it in your
The app version of this month's Face Off feature includes video
presentations by several of the laser companies who participated in this
issue. To access the videos, along with all the content from this and
future issues of DC Practice Insights in an interactive-rich digital format, just go to www.dcpracticeinsights.com/app
on the device you want to download the app to, making sure you have a
copy of this print issue (January 2015 issue) handy when doing so
(information from your mailing label is required to complete the free
Future installments of Face Off will provide information and a wide
selection of choices regarding other products and services relevant to
your chiropractic practice. Upcoming issues will focus on these and
other topic categories:
Tell Us What You Think
We look forward to receiving your questions, comments and suggestions
to make Face Off an effective tool to help you make the best decisions
for your practice and patients. Email your comments to