Dynamic Chiropractic Canada – November 1, 2011, Vol. 04, Issue 06

News In Brief

By Editorial Staff

How Google Is Helping the Profession

With the word chiropractic searched millions of times a month, it's essential that positive information about the profession appear at the top of the search results. Unfortunately, that's often not the case. The result is that consumers, health care stakeholders and others can end up getting negative and/or false information about chiropractic from anti-chiropractic sites that appear higher up in the search rankings.

Fortunately, Google now has a mechanism to influence its ranking system. The "+1" icon is beginning to appear on search-results pages. As you mouse over the icon, you will see the phrase, "Recommend this page." Soon you will see the +1 icon on most Web sites, just like a Facebook or Twitter icon.

This new program will be used in Google highly complicated ranking and referring algorithm to provide greater exposure to recommended Web pages. It will also tell people you know or are connected with (like your patients) which sites you recommend. The more a pro-chiropractic site is recommended, the higher it will appear in the search rankings.

2012 ACC-RAC Overview

The Association of Chiropractic Colleges (ACC) and the Research Agenda Conference (RAC) will hold its 18th annual meeting in Las Vegas March 15-17, 2012. The event will feature more than 100 presentations from leaders in chiropractic research and education from around the world.

ACC-RAC offers keynote speakers, workshops, platform and poster presentations providing clinical information, academic findings and chiropractic research. Early-bird registration is March 1, 2012. For more information about the conference and online registration details, visit www.chirocolleges.org. 

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