Face Off offers you the opportunity to learn more about products /
services you may be considering for your practice side-by-side so you
can make an informed purchasing decision. This month's product category
This Month's Questions
How is your product unique?
How is your product priced?
Why should a chiropractor use your product in their practice?
What are the most effective applications of your product?
Biofreeze Pain Reliever is the No. 1 clinically used and
recommended topical analgesic in the chiropractic marketplace. No other
topical analgesic is supported by as much research; research that shows
Biofreeze provides clinically significant, temporary reduction in
musculoskeletal pain. As a proven, effective topical analgesic,
Biofreeze is preferred by doctors because of its ability to impact
patient satisfaction, treatment and outcomes.
Biofreeze is available in a wide array of options to support
complete patient satisfaction – both in-clinic and at home. The
manufacturer's suggested retail price for 4 oz. Gel Tubes and 3 oz.
Roll-ons is $15.49.
For more than 23 years, Biofreeze has been helping people reduce
their pain and manage discomfort. In addition to clinical excellence,
Biofreeze supports practice building and financial performance. Its
strong brand recognition has the power to bring people to your door and
help you market through numerous free practice-building services, such
as customized product samples and online referral tools. Selling
Biofreeze can contribute significantly to your practice revenue and your
profits. And when you offer products you believe in and allow your
patients to try them for free, the products sell themselves. The
Biofreeze Sales Starter kit includes free brochures, product samples, a
window cling and a pre-build countertop display filled with product. We
make selling Biofreeze easy!
Biofreeze is effective in all phases of rehab or exercise,
including in-clinic, at-home and on-the-go. All Biofreeze products are
paraben-free, propylene glycol-free, and include a propriety herbal
blend. Use it to treat back, neck and shoulder pain, and pain associated
with bruising, arthritis and tendonitis.
If you've used other topical creams, you know how great these pain
relievers can be. As good as they are, we felt they were missing
something. So we challenged our scientists to create the ultimate pain
reliever and skin cleaner. We wanted something new; something so
powerful that you could feel it 30 feet away.
How powerful? Try 20 percent methyl salicylate, 10 percent menthol and
.002 percent capsaicin. You get the cold with the heat. We like to call
that "the best of both worlds."
To be clear, the Sauce isn't for everyone. It will make your eyes
water and muscles sing. Did we mention it is powerful? As awesome as it
is, RockSauce is not to be ingested.
RockSauce is avail-able in 4 oz. and 8 oz. bottles, which retail for $19.95 and $34.95, respectively. Visit our online store at www.shop.rocktape.com and stock up today! Use the promotional code "DCPInsights" to receive special professional pricing on RockSauce and RockTape.
Targeting isolated muscle pain and joint soreness, doctors will
love RockSauce for use during soft-tissue treatment and ultrasound.
Athletes love RockSauce because of the nanosac technology, which
penetrates tape and skin to deliver long-lasting relief, and makes for a
great pre-workout warm-up!
RockSauce is the first and only topical pain cream designed for
use with RockTape, as it will not alter its adhesive quality. When
applied directly to the surface of RockTape, RockSauce soaks in and
slowly releases itself, which provides cooling and warmth for up to 1
hour. When used as a stand-alone topical, RockSauce makes an excellent
Paul Tullio, DC, developed China-Gel as an herbal, greaseless
therapeutic gel that incorporates modern technology with the ancient
pain-relieving concepts of Chinese medicine. His desire was to have a
topical analgesic that could also be used as a coupling agent with
ultrasound treatments, without mixing with a neutral gel or lotion.
China-Gel has a smooth consistency that spreads on evenly and absorbs
completely without leaving behind a greasy residue. It has a pleasant
menthol and lavender scent that is not medicinal and dissipates as the
product absorbs, leaving behind a cool-to-warm pain-relieving sensation.
China-Gel is effective in relieving the aches and pains your patients
China-Gel is available in seven convenient sizes for clinical and home use. Check with your favorite distributor for pricing.
China-Gel is used by chiropractors who care about the patient
experience, the product's effectiveness and the versatility of the
topical. In addition, being able to use a topical during treatment
without having to worry about creating a mess or causing discomfort
helps doctors to deliver the care the patient needs.
China-Gel can be combined with a variety of treatments in the clinic
including: as a coupling agent with ultrasound, with any soft-tissue
work (whether hands-on or instrument-assisted), during massage therapy,
and as a retail product for home use as well.
China-Gel helps to relieve pain associated with: arthritis,
bursitis, sciatica, carpal tunnel, fibromyalgia, tendinitis, and other
joint and muscle pains. China-Gel is very effective when combined with
soft-tissue treatments in the clinic and also provided to the patient
for home use.
All-natural KOOL 'N FIT™ Pain Relieving Spray was developed over
125 years ago in Germany to control pain, to enhance electrical stim and
improve myofascial (ART) treatments, and to generate a feeling of
well-being. It is a proven, century-old European formula containing over
12 essential herbal oils in a proprietary alcohol, menthol and camphor
solution It has a refreshing aromatherapy scent. No need to rub in and
it does not stain. It's fast, it's easy, it works! That's why most NFL
and other pro sport teams use KOOL 'N FIT Pain Relieving Spray and swear
by it! Contact us for your own free sample. Then test its actions and
compare its effectiveness!
At a very competitive doctor's price of $5.95 per 4 oz. bottle and
$13.95 per 16 oz. bottle, KOOL 'N FIT is less expensive than most other
Because KOOL 'N FIT costs less than most other analgesics, it is
an-easy-to-use and effective pain-relief spray which also enhances ART
and massage treatments due to its relaxing properties. Patients like to
buy it, generating a new income stream for the doctor.
The most effective applications for KOOL 'N FIT are to control
minor aches and pains, to make adjustments more comfortable, to improve
conductivity and extend life of electrodes (electrical stim), and to
work deeper in ART and massage treatments.
Spinal manipulations are made easier due to KOOL 'N FIT™ Pain
Relieving Spray's relaxing effects on tight muscles and stiff joints.
Its vasodilating action increases blood flow, resulting in faster
healing and quicker recovery from everyday aches and pains, as well as
Relief is a lotion-based (vs. alcohol-based) cream formulation
with a unique combination and concentration of essential oils that
provides highly effective and long-lasting pain relief. It is
non-irritating to skin; thus, it can be applied broadly. Relief is
non-sticky, non-greasy, absorbs quickly, does not stain skin or
clothing, and has a very refreshing fragrance. Relief is fast becoming
the product of choice of chiropractors, MDs, massage therapists,
athletic trainers and sports teams.
Relief is competitively priced every day, so there is no need to
overstock during "seasonal specials." Our pricing model provides over
100 percent profit margin on 3 oz. roll-ons and 4 oz. tubes, and a 100
percent mark-up on 16 oz. pumps. We allow you to purchase Relief by the
case or individually.
We offer a special introductory price, free display case, free
professional brochures, and 90-day risk-free trial. If you're not
delighted with Relief's results for any reason, we will send you a
return shipping label and refund the price of any unsold product
returned. We offer a 100 percent customer satisfaction guarantee so
patients have nothing to lose but their pain. If anyone ever returns a
tube or roll-on, we immediately send you a free replacement.
Relief is highly effective on muscle and joint pain, back pain,
arthritic pain, bruises, sprains, and strains. Patients and athletes say
it produces results that are faster, more effective, and longer lasting
than any product they have tried, with many calling it "The Miracle
Cream." For more information on Relief's effectiveness and versatility,
see professional and consumer reviews at http://corganics.com/more/reviews.
SierraSil Pain Relief Topical Spray combines seven of the world's
finest pain-reducing ingredients including camphor oil, eucalyptus oil,
aloe vera oil, peppermint oil, rosemary oil, as well as the SierraSil
minerals. The unique process of combining the essential oils requires no
preservatives, synthetics, additives or fillers, which enables us to
reach much higher concentrations of the essential oils, providing
instant temporary relief.
SierraSil's Pain Free Topical Spray offers 25 percent menthol
concentration and 6 percent camphor as active ingredients, which is
significantly higher than most topical application products on the
market. The natural oils work to increase blood flow. This brings more
immune cells into the area to carry out the job of mopping up the
damaged cells and tissues, and ensures that the tissue cells have an
adequate supply of nutrients to support the healing process. Increased
blood flow also facilitates the removal of waste products and toxins
released by dead or dying cells.
The product is competitively priced in retail at $19.99 for a 30
ml bottle. Because of the high concentrations of essential oils, a small
amount of the spray is needed to achieve desirable affects, allowing
the end user to get many applications from one bottle.
SierraSil Pain Relief Topical Spray can be used during massage or
physiotherapy sessions for added relief. The long-lasting effect will
make the patient feel like the treatment continues long after they have
left the clinic. Just spray 2-3 pumps on the affected area and massage
into the skin in a circular motion.
SierraSil Pain Relief Topical Spray can be applied to bruises,
swelling, muscle / joint soreness and stiffness, as well as tears,
sprains and strains.
We help you "Focus on your life, your game ... NOT your pain!"™
with two formulas to be used alone or together. DOCTOR HOY'S™ Natural
Pain Relief Gel is water-based with a unique time-release delivery
system, giving 2-5 hours of deep relief depending on the density of
tissue. It contains arnica, which decreases inflammation in a safe and
healthy way. It combines natural menthol and camphor, which is cool when
applied, then gradually warms to provide comforting relief from
inflammatory conditions such as arthritis, sprains, backache, sore
joints and strains. Apply once for minor pain, twice for medium pain and
three times for severe pain. Vanishing scent, no oils, no residue.
Arnica Boost combines Arnica montana, MSM and aloe, attacking
pain and inflammation. It's unscented, has no sensation and is massage
friendly. It stimulates circulation to promote healing, pain relief and
rapid bruise relief. It contains St John's wort and calendula, relieving
nerve pain and spasms for those suffering from peripheral neuropathy
and restless leg syndrome. It can be used on open wounds and sensitive
areas such as the face and groin.
Combine both topicals to extend relief time and expedite healing. The combined action makes this a truly unique product.
Providing hours of relief with each application, DOCTOR HOY'S™ is a
phenomenal value. Clinic and retail pricing are available for the
Natural Pain Relief Gel (4, 8, 32 and 64 oz.) and Arnica Boost (3 and 32
We place you on our website so clients looking for DOCTOR HOY'S™
can make their purchase through you. Because it is "The Everyday,
Do-It-Yourself, Pain Management in a Bottle ... That Works!"™
Our products are effective for pre- / post- physical activity,
onset of pain / stiffness, massage, ultrasound, and for use with
kinesiology taping (gel only).