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Win Big With Snail Mail
November, 2016
In today's marketing world, we tend to focus on online: Facebook, Twitter, Google, Yelp, email and more. But it's important not to forget that old-school marketing tactics can still have a big impact on your business.

Don't Be Afraid to Change (Your Practice Policies)
November, 2016
I don't know if our good friend, the philosopher, knew it at the time, but he must have been referring to health care.

The Power of the Patient Persona
November, 2016
What are your current patients' personas? Do these personas match with the potential patients you are seeking? Maybe; maybe not. If you want to transform your practice, you need to know what types of patients you truly want to attract.

10 Ways to Be the Coach Your Staff and Patients Deserve
November, 2016
Basics matter. Fundamentals build champions. Little things make big changes. Coach John Wooden said, "It's the little details that are vital. Little things make big things happen."

Peer to Peer: Election Season
November, 2016
Which political party is best suited to support chiropractic? Let's see what some of your peers think: "The Democrat Party has been more helpful to chiropractors and their patients over the past 30 years than the Republican Party," said Dr. Richard Cole of Memphis, Tenn. "Based in part on their philosophy of taking care of the 'little man,' they tend be more inclusive, allowing chiropractors broad access to patients and ensuring that insurance companies pay for the care. They are less inclined to take care of large corporations (insurance companies) and like to see patients have more options."

Make Your Holiday Promotions Count
November, 2016
The song says, "It's the most wonderful time of the year…" But it's also a very stressful time of year for most people.

Rewarding Your Employees: How to Do It Right
October, 2016
We are approaching that time of year when many companies issue holiday gifts to employees, intended to show employees they are appreciated. It may be money, a gift card, company apparel, etc.

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