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Editorial Features

It's Not Who You Know, It's Who Knows You
December, 2015
Old-school marketing used to focus on who you know, the circle of influence and names of people in your local community. New-school marketing via social media has completely turned this upside down.

Getting a "Yes": A Two-Step Strategy to Overcome Patient Objections
December, 2015
New patients make more excuses for declining care from a chiropractor than perhaps any other type of doctor. Various reasons hold them back from making a commitment to care.

Peer to Peer: Talking to Your Patients About Weight & Smoking
December, 2015
From a health perspective, it's a grim reality, even in our increasingly health-conscious society: Too many people need to lose weight and too many people need to stop smoking.

Dealing With Cancellations and No-Shows: 5-Step Progression
December, 2015
It's noon on a Wednesday when your phone rings – your 2 o'clock can't make it. The same thing happens the next month, when this same patients calls in to cancel last minute.

Change Your Stinkin' Thinkin': 8 Ways to Replace the Negative
December, 2015
One of my favorite questions is: "If I talked to you the way you talk to you, would you like me?" The answer from most people is a resounding "No!" Let's face it, we all have voices in our heads.

Use YouTube to Maximize Your Practice Website's Potential
December, 2015
YouTube has emerged as the third-leading search engine on the Web after Google and Bing. According to Google, "How to" searches on YouTube have been growing at an annual rate of 70 percent.

Face Off: Is the Franchise Model Right for You?
November, 2015
Is the chiropractic franchise model a good fit for you? In this month's Face Off, we asked three companies who offer franchise opportunities their thoughts on this very question.

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