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Tap Into the Power of Branding
Apple: what do you think about first – the fruit or the company? These days, my guess is the company. One word can kick-start a firestorm of emotion. That's the power of branding. Lining up for days prior to the release of a new Apple...
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Target Marketing: Baby Boomers
Suffice to say the "Crazy ‘80s" have disintegrated, leaving many chiropractors wondering where the patients, the revenue and their stress-free practice went. The myriad of changes in health care and reimbursement, as well as a swiftly...
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The 7 Secrets to Flawless Delegation
Dr. Smith was having another bad day. He was running behind again, felt out of control and was so distracted his patients could sense it. What's worse, it was only 10:30 a.m. on Monday. For the umpteenth time, he asked himself, Why does...
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5 Ways to Get Five-Star Reviews and Increase New-Patient Flow
When was the last time you made a purchasing decision or chose a service provider online? When you were deciding which service provider to choose, did you read through the online reviews about potential providers? If so, you are not...
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Build New-Patient Rapport With the Three Essentials
Have you ever noticed that two chiropractors can graduate from the same school, practice in the same town, use the same technique and share the same philosophy, but experience dramatically different levels of success? Many DCs think...
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5 Keys to Business Success
The numbers vary depending on the study you read, but unfortunately, the survival rate for a new small business after five years is less than 50 percent. Businesses fail for many reasons; however, in this article, we'll focus on some of...
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