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VOLUME 31, NUMBER 10
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Alternative Health News
Technique Synergy: Blending Unique Combinations for Success
Specific techniques and modalities are the key tools of our profession. But as any artisan or craftsmen will tell you, each tool is only as good as the person using it.
Can There Really Be Too Much of a Good Thing? Never!
Convention and conference season is in full swing! So many incredible events are going on all over the country.
Soft Tissue Tools Help Post-Natal Calf Pain: A Case Study
Do you use massage tools in your practice? Do you work with post-natal women? If so, this month's Massage Therapy Foundation (MTF) research column features a case study that might interest you.
Helping Patients Through Pregnancy Loss
There is a lot of focus in the acupuncture world on fertility and helping women get pregnant. It's exhilarating to hear the news that a patient is expecting a baby. The other side of that is pregnancy loss. That includes abortion, miscarriage or stillbirth.
There Are No Secrets: Treating Complicated Conditions with TCM
Including standardized extra points, there are just over 400 acupuncture points on the body. You get 400 and I get 400 - same. Yet, time and time again treatment protocols are coveted as if they were some secret formula only intended for the right and privileged.
Helping Infertility Patients with the Spirit Essence
As many of you know, when it comes to treating infertility, we are dealing with a patient population that is, generally speaking, in emotional turmoil. These patients often experience fear, anxiety, despair, hopelessness, grief and anger.
Happenings in Our Evolving Profession
Good things seem to be happening for our profession and recent developments show we are all on board. Talking about being on board, this September The Veterans Express-Purple Heart Tour is expected to make its way out of the station.
Peer Points: Stories of Practice Success
When patients go see Arizona-based acupuncturist Jing Liu, it is to get top care from an practitioner well versed in all aspects of Traditional Chinese Medicine.
Economics of Complementary/Integrative Care
Although this column doesn't usually feature a book review, we're going outside of our usual public health format to discuss a new book written by Patricia Herman ND, PhD.
Temporary Injunction Granted in FL PIP Case
Circuit Judge Terry P. Lewis issued a partial injunction against the Florida Personal Injury Protection law, putting a halt - at least temporarily - to the portion of the law that requires a finding of an emergency medical condition as a prerequisite for payment of PIP benefits and that prohibits payment for services provided by massage therapists, acupuncturists and chiropractors.
The Relevant Way to Rank Your Massage Practice
Every time Google makes another change (panda, penguin, etc.), it can affect your hard earned time spent ranking your massage practice.

The Journey to Find the Cause of a Pain in the Butt
I hope that title caught your attention because I like to get you questioning and thinking before we begin. I'm going to be talking about a possibly new term I may have just coined: sports butt.
Healing Leaders

Energy is a hot commodity. Society pays dearly for it and for the expertise of those who know how to cultivate it.


You are What You Eat Part II: Integrative Protocols
In the previous installment of this article I discussed important ideas concerning gastrointestinal health and foundational ideas from TCM, which can provide key insights into creating effective protocols for healing the gut.
VacuTherapies and Working With the Senior Athlete
There are more than 10,000 men and women between the ages of 50 and 90+ that gather every two years to compete in the National Senior Games. These athletes train year round in their chosen sport and participate in yearly local events in order to improve their skills.
Marketing Your Practice: A Lesson in Press Release Writing 101
There are certain things to bear in mind when creating a press release. At the top left, indicate who is sending out the release; in other words, the name and contact information of the person who will be in charge of receiving any phone calls from inquiring press members.
The Spirits of the Points: The Gall Bladder Official
The Gall Bladder is known as The Official of Decision Making and Judgment. In any given day, this Official makes countless decisions – conscious and unconscious, which influence every aspect of our being.
Herbal Medicine: Go Mainstream
When it comes to practicing herbal medicine in a mainstream setting, there are a number of important points to understand when it comes to prescribing formulas. Some important questions to ask are - what method of prescribing and dispensing is most effective in this setting?
The Top 5 Supplements You Need for Self-Care
To propose a mere five supplements for self-care is a presumptuous task. But indeed, those of us in a position to advise others about their health, and offer healing touch, must attend to the proverbial "health thyself," if not heal, at least attend to.
The ABC's of Meeting with Physicians
Have you decided it is time to market your practice to physicians? It is inspiring to know that many physicians see fifteen or more patients a day and some practices have two or more doctors on staff.
Pediatric Massage for Healthy Childhood Development
"Mommy, my tummy hurts!" This is commonly heard in many households throughout North America everyday. Childhood abdominal pain has many different characteristics and can be dull, sharp or feel like cramping.
Specific Considerations when Massaging Seniors
On January 1, 2011, the first baby boomers turned 65. Every day since then, and for the next 18 years, 10,000 people will turn 65 according to the U.S. Census.
A Freebie
Let's face it – patient evaluation takes time. Unless you are really into the diagnostic evaluation game, you probably have found the formal exam protocol tedious if not downright annoying.
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Dynamic Chiropractic – March 26, 2012, Vol. 30, Issue 07
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News in Brief

By Editorial Staff

Humana Backs Down Following ACA Pressure

Insurer Humana, Inc., has notified the American Chiropractic Association that it will remove an article published online in April 2011 that, according to the ACA, listed "common indicators of fraud, waste and abuse that were inaccurate and reflected poorly on chiropractic care.

Among those examples were 'Billing E/M codes with a manipulation code' and 'Billing E/M codes in place of manipulation codes.'" Humana contacted ACA Senior Vice President of Insurance Relations, Laurie Douglass-Wilson, on Jan. 30, 2012, and informed her that it would remove the article from public viewing and refrain from future use of such language.

Upon learning of the article's publication last year, the ACA and the Colorado Chiropractic Association each submitted letters to Humana, demanding that the insurer retract the statements. When Humana did not do so, the ACA Insurance Relations Department sent two additional letters that included "practice-neutral examples of fraudulent misrepresentation," and reiterating the request that Humana cease using the chiropractic-specific language.

Sherman Reaffirmed by CCE

On Jan. 24, Sherman College of Chiropractic received word from the Council on Chiropractic Education that the college's doctor of chiropractic degree program had been reaffirmed through 2019.

"Reaffirmation is the result of much hard work and dedication by the employees, students, trustees and many supporters of Sherman College," said Accreditation Liaison and Vice President for Academic Affairs, Robert L. Irwin, DC. "We have created a more comprehensive chiropractic education; made our program and our clinic more patient-centered to address the needs of healthcare consumers today; and improved teaching and learning, enhancing our ability to graduate skilled, compassionate and successful doctors of chiropractic to serve the public. We are happy to see our efforts acknowledged through the reaffirmation of accreditation."

New President of Foot Levelers

Dwayne Bennett Dwayne Bennett, new president of Foot Levelers. Effective Feb. 14, 2012, Dwayne Bennett has been promoted to the position of president at Foot Levelers, Inc. Kent Greenawalt, owner and chief executive officer of Foot Levelers., who had served as company president since 1989, made the announcement, stating the following:

"Foot Levelers is a merit-based company, and Dwayne has demonstrated throughout his tenure his loyalty, tenacity, and ability to get things done," said Greenawalt. "[He] will do a fine job of steering the success and growth of Foot Levelers into the future."

Bennett has worked in various capacities for the company over the past 25 years, most recently serving as executive vice president. According to the company, he will oversee all operational aspects of the company while Greenawalt focuses on strategic planning.

The Fraternity of Chiropractic

Dr. Terry Yochum is a recipient of the "Significant Sig" award, given by the Sigma Chi fraternity in recognition of outstanding contributions to mankind. Dr. Yochum is one of only 1,600 Sigma Chi brothers to receive the award and the first chiropractor in history to be so honored. Other notable Sigma Chi alumn to receive the "Significant Sig" include John Wayne, Tom Selleck, Mike Ditka and David Letterman.

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Dynamic Chiropractic
What concerns you most about physical therapists performing spinal manipulation?
Aren't adequately trained to do so
Reduces our potential patient base
Affects our standing with insurers
Reduces referrals from MDs
Compromises our "uniqueness"
Other
It doesn't concern me at all
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